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The Brief

PRODUCTION BRIEF


  • What must it be?

A Music/Lyric video.

  • Who is it for?
Fans of the musical artist.
  • How long must it be?

As long as the song and at least one minute.

  • What is my objective?

To accurately visualise the audio, tell the story of the song, and provide entertainment. 

  • When is it due?

By the end of May, 2023.


    After answering the brief questions provided in class, I then created a Big Idea Mind Map where I explored all my thoughts and inspirations for my chosen creative production, a music video.


    The next steps I need to take are: 

  • Following the "Yes, and..." Rule
  • Coming up with my Elevator Pitch, Six-word Story, and Tagline
  • Pre-visualising the Look & Feel of the video.


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